Free Business School in Six-Minute Increments
Bob Parsons of GoDaddy.com is one of the most brilliant self-made businessmen I have every encountered. He has an irreverent style that many may find grating and even somewhat off-putting, but you can't deny the man is an ingenue. Bob has built two businesses from scratch and is now a multi-millionaire. Now, I'm not usually in the business of giving anyone free advertising, least of all self-made multi-millionaires. But I felt it my obligation to share what I have found with my fellow business professionals and small business owners. Bob has a video blog that is not only humorous and entertaining, but is also chock-full of great information about running your own business. He doesn't stick with the techie stuff either. Most of his advice is not about domain names and hosting, but about marketing and advertising and running a small business.
Bob has definitely done things his way. He picked up on the idea of 'sex sells', and ran with it. His now infamous GoDaddy.com commercials featuring race car driver Danicka Patrick, not to mention several other women worthy of a Playboy cover are often somewhat salacious and definitely push the envelope on taste. However, the man knows what grabs people's attention, and he is not above starting a little controversy to get noticed. His site is the number one ICANN site on the internet, so something he is doing is working.
Most of Bob's advice is simple, sensible tips to draw traffic to websites, which, of course, is his forte. He advises subscribers on drawing traffic to their blog and website, advertising on and off the internet, picking good domain names, amongst many other goodies. It truly is like a business course in six-minute increments. I'm sure people who are attracted to 'stacked' women in outfits reminiscent of Hooters uniforms will be equally as pleased with the "smoking hot babes" he uses as sidekicks to help him get his message across.
The thing I think I like best about this guy is that he gives out all this free advice (which is priceless, seriously), and that's it. Just when you are expecting him to say, "And don't forget folks, all '.net' domain names are 10% off this week!", you get...nothing. He never advertises his own products and services in his vlogs. Just advice. He does, of course, manage to slip the advertisements in there. What kind of businessman would he be if he didn't? Certainly not as successful as he is. But he is very clever about the way he does it. He saves the debut of his 'internet only' commercials for the end of his vlog broadcast. The commercials inevitably have some curvaceous, sexy woman (or women) talking in low tones, with much innuendo. But Bob himself never makes a play for the hard sell, and his commercials are introduced as if they were merely bits of raw entertainment at the end of the lesson. Brilliant.
What clever ideas to you use to bring traffic to your site or blog? Have you yet ventured into the mysterious world of podcasts and vlogs? Let us know what you think!!
Bob has definitely done things his way. He picked up on the idea of 'sex sells', and ran with it. His now infamous GoDaddy.com commercials featuring race car driver Danicka Patrick, not to mention several other women worthy of a Playboy cover are often somewhat salacious and definitely push the envelope on taste. However, the man knows what grabs people's attention, and he is not above starting a little controversy to get noticed. His site is the number one ICANN site on the internet, so something he is doing is working.
Most of Bob's advice is simple, sensible tips to draw traffic to websites, which, of course, is his forte. He advises subscribers on drawing traffic to their blog and website, advertising on and off the internet, picking good domain names, amongst many other goodies. It truly is like a business course in six-minute increments. I'm sure people who are attracted to 'stacked' women in outfits reminiscent of Hooters uniforms will be equally as pleased with the "smoking hot babes" he uses as sidekicks to help him get his message across.
The thing I think I like best about this guy is that he gives out all this free advice (which is priceless, seriously), and that's it. Just when you are expecting him to say, "And don't forget folks, all '.net' domain names are 10% off this week!", you get...nothing. He never advertises his own products and services in his vlogs. Just advice. He does, of course, manage to slip the advertisements in there. What kind of businessman would he be if he didn't? Certainly not as successful as he is. But he is very clever about the way he does it. He saves the debut of his 'internet only' commercials for the end of his vlog broadcast. The commercials inevitably have some curvaceous, sexy woman (or women) talking in low tones, with much innuendo. But Bob himself never makes a play for the hard sell, and his commercials are introduced as if they were merely bits of raw entertainment at the end of the lesson. Brilliant.
What clever ideas to you use to bring traffic to your site or blog? Have you yet ventured into the mysterious world of podcasts and vlogs? Let us know what you think!!



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